AI Lead Qualification Automation Pipeline
Automated lead scoring, CRM population, and email sequence trigger pipeline using Laravel webhooks, OpenAI, and Make.com.
Client
Digital Marketing Agency
Result
📈 14 hours/week saved — 100% of leads scored automatically
Project Overview
Tech Stack
Category
Automation
Key Result
📈 14 hours/week saved — 100% of leads scored automatically
Case Study Details
This digital agency was manually reviewing every inbound lead form — a process taking 14+ hours per week. We automated it entirely.
When a form submits, a Laravel webhook fires, sends the lead data to OpenAI for qualification scoring, populates the CRM, assigns a score, triggers the correct email sequence, and posts a Slack notification — all in under 3 seconds.
Tech Stack Used
Key Result
14 hours/week saved — 100% of leads scored automatically
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