Laravel SaaS Landing Page — Conversion Optimisation
High-converting SaaS landing page built with Laravel, featuring A/B testing, heatmap integration, and Core Web Vitals optimisation.
Client
B2B SaaS Company
Result
📈 Conversion rate 4.2% → 11.8% (+180%)
Project Overview
Tech Stack
Category
Web Development
Key Result
📈 Conversion rate 4.2% → 11.8% (+180%)
Case Study Details
This B2B SaaS client had a landing page converting at 4.2% — decent, but below the 8–12% range typical for their market. They needed a complete rebuild focused on conversion mechanics, not just design.
Technical Stack
- Laravel 11 + Blade + Tailwind CSS
- Vite for asset bundling (LCP under 1.2s)
- HotJar for heatmaps and session recordings
- Google Optimize for A/B testing (3 variants)
- GTM for all tracking events
Results
The winning variant converted at 11.8% — a 180% improvement. Annual recurring revenue increased by £180,000 attributable to the page rebuild alone.
Tech Stack Used
Key Result
Conversion rate 4.2% → 11.8% (+180%)
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