Legal Services Lead Gen Landing Page
Redesigned a poorly converting legal services landing page with trust signals, form optimisation, and speed improvements.
Client
Legal Services Firm
Result
📈 CPL reduced from £420 to £85 — leads increased 210%
Project Overview
Tech Stack
Category
Landing Page
Key Result
📈 CPL reduced from £420 to £85 — leads increased 210%
Case Study Details
A local law firm was running Google Ads to a generic website homepage. CPL sat at £420 per lead — far too high for their service margins.
We built a dedicated landing page with legal-specific trust signals, a simplified form, and instant call tracking.
Tech Stack Used
Key Result
CPL reduced from £420 to £85 — leads increased 210%
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