E-Commerce Google Ads Full Funnel Rebuild
Complete Google Ads account rebuild — search, shopping, display and remarketing — with Smart Bidding strategy and audience segmentation.
Client
E-Commerce Retailer
Result
📈 4.2x ROAS in 90 days (from 1.2x)
Project Overview
Tech Stack
Category
Google Ads
Key Result
📈 4.2x ROAS in 90 days (from 1.2x)
Case Study Details
This client came to us with a Google Ads account that had been mismanaged for over two years. Their ROAS sat at 1.2x and they were about to shut down their campaigns entirely.
We started with a full audit: identified irrelevant keywords draining budget, found missing negative keyword lists, discovered that conversion tracking was firing on page load instead of actual purchases, and noted that there was zero audience segmentation.
What We Did
- Rebuilt conversion tracking with GTM — purchase events only, with revenue values
- Restructured campaigns by intent stage (branded, non-branded, competitor)
- Implemented Smart Shopping with a 90-day data feed to accelerate learning
- Built RLSA campaigns for cart abandoners and past purchasers
- Created dynamic remarketing with product feed integration
Results
Within 90 days, ROAS climbed from 1.2x to 4.2x. By month 6, it reached 6.8x with 40% lower CPCs.
Tech Stack Used
Key Result
4.2x ROAS in 90 days (from 1.2x)
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