Google Ads

Local Business Google Ads — Performance Max

Local search + Performance Max campaigns for a home services business with call tracking and lead form extensions.

Client

Home Services Business

Result

📈 CPL reduced by 62% — call volume tripled

Case Study Details

A plumbing company spending £3,000/month on Google Ads with no proper tracking in place. We introduced call tracking, rebuilt campaign structure, and launched Performance Max targeting their service areas.

Tech Stack Used

Google Ads Performance Max Call Tracking GTM GA4
📈

Key Result

CPL reduced by 62% — call volume tripled

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