Local Business Google Ads — Performance Max
Local search + Performance Max campaigns for a home services business with call tracking and lead form extensions.
Client
Home Services Business
Result
📈 CPL reduced by 62% — call volume tripled
Project Overview
Tech Stack
Category
Google Ads
Key Result
📈 CPL reduced by 62% — call volume tripled
Case Study Details
A plumbing company spending £3,000/month on Google Ads with no proper tracking in place. We introduced call tracking, rebuilt campaign structure, and launched Performance Max targeting their service areas.
Tech Stack Used
Key Result
CPL reduced by 62% — call volume tripled
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